The problem
The coaching was personal and unusual, but the services, story, events, and proof needed one clear place—and one obvious first step.
Selected work / Built by Zach
Built for the business behind the screen.
Not interchangeable templates. Two live businesses and four research-led concepts, each with its own job, voice, and visual world.
Strategy through launch. I handle the positioning, writing, visual direction, responsive design, build, and launch. It is much more than the pretty screens. Fictional concepts are labeled clearly.
01 / Small business
Run With
Run With
Coach Zach
A personality-first site for a private running coach. It turns an unusually hands-on service into a clear story, a distinct brand, and a simple first step: run together once.
Visit live site ↗What I built
A complete brand voice, original copy, responsive website, custom illustrations, service explanations, testimonials, and booking paths.
The result
A live home for the business that makes the coaching feel human, organizes the full offer, and points new runners toward their first run.
Fresh captures from the live site. Choose a view, then scroll inside the screen.
02 / Product website
Motion
Motion
Mirror
A product site for live remote run coaching. The job was to explain unfamiliar technology without draining the movement, energy, or humanity out of it.
Visit live site ↗The problem
Live remote run coaching is unfamiliar. The site had to explain the product quickly without making it feel clinical, complicated, or lifeless.
What I built
A responsive product story with distinct runner and coach paths, clear beta calls to action, support content, and a high-energy visual system.
The result
A live launch site that makes the idea understandable, gives both audiences a clear next step, and carries the product's movement and personality.
Fresh captures from the live site. Choose a view, then scroll inside the screen.
03 / Flagship concept
ACME
ACME
Corporation
Full protocol build
A complete fictional industrial catalog for the world’s most capable company. The build turns decades of cartoon product logic into a coherent modern business system without losing the painted theatrical personality.
Explore the concept →The problem
ACME is instantly recognizable, but its products usually appear as isolated jokes. The concept needed a believable catalog, customer journey, delivery system, and support model.
What I built
A 24-product catalog, outcome-led explorer, product detail system, simulated tracking, responsive support journeys, and a visual system rooted in theatrical cartoon backgrounds.
The result
An interactive portfolio concept that feels like one serious company while letting the impossible products and operational details carry the humor.
Full interactive concept available above. Choose a view, then scroll inside the preview.
Unofficial, noncommercial concept. Not affiliated with or endorsed by Warner Bros. Discovery or the owners of Looney Tunes. No characters are used in the production site.
04 / Fictional concept
Monsters,
Monsters,
Incorporated
Concept study
A research-led public utility concept that treats the factory as a real energy company, then explains its machinery, workforce, safety responsibilities, and transition from scream power to laugh power.
Open full concept ↗The brief
Build the public website Monstropolis residents would expect from the company responsible for keeping their city powered.
What I built
A complete energy-company story covering doors, collection, conversion, distribution, reliability, safety, public reports, and the operational shift to laughter.
What it proves
YSW can turn a familiar fictional world into a specific, functional web system without reducing it to borrowed colors and surface references.
Choose a view, then scroll inside the preview or open the full concept.
Fictional, noncommercial concept. Created as an independent portfolio exercise. Not affiliated with or endorsed by Disney or Pixar. Recognizable names and marks belong to their respective owners.
05 / Fictional concept
Pizza
Pizza
Planet
Full protocol build
A research-led family restaurant and arcade concept built around a restored 1995 spaceport. It combines tactile nostalgia with clear modern paths for ordering pizza, planning a visit, understanding the games, and booking a party.
Open full concept ↗The brief
Turn a familiar fictional restaurant into a credible family destination without settling for generic arcade graphics or a theme-park pastiche.
What I built
A coordinated identity, cinematic image family, menu, arcade journey, party packages, accessibility guidance, local interactions, and complete responsive system.
What it proves
Detailed visual research can become a useful customer journey while preserving the personality, physicality, and nostalgia that made the idea memorable.
Choose a view or open the complete interactive concept.
Fictional, noncommercial concept. Created as an independent training and portfolio exercise. Not affiliated with or endorsed by Disney or Pixar. Recognizable names and marks belong to their respective owners.
06 / Fictional concept
Duff Brewing
Duff Brewing
Company
Extra Credit Work
A brewery website built inside Springfield: exact Duff branding, coordinated animated environments, three familiar labels, a fictional venue finder, and an interactive tour preview.
Open full concept ↗The brief
Make Springfield’s dominant brewery feel like a believable corporate website while preserving its unmistakable branding and dry humor.
What I built
Five responsive destinations, an exact logo master, coordinated brewery artwork, distinct can variants, age confirmation, and browser-only finder and tour demonstrations.
What it proves
Canon research and careful art direction can support clear visitor tasks without losing the industrial Springfield setting or the same-pipe joke.
Choose a view or open the complete interactive concept.
Fictional, noncommercial concept. Created as an independent training and portfolio exercise. Not affiliated with or endorsed by The Simpsons or its rights holders. Recognizable names and marks belong to their respective owners.
Okay, your turn
Let’s make yours feel like you.
Send the current site or just tell me what the business needs. I’ll tell you where I’d start.
Email Zach →